Terms of Use

Last updated: August 2026

These terms apply to the Iteretta website and digital residency. Iteretta is operated by JEA Operations Ltd. By creating an account, purchasing access, or using the service, you agree to these terms. If you do not agree, do not use the service.

1. Our service

Iteretta provides self-paced learning labs, teaching materials, tasks, quizzes, Vera support, feedback, business challenges, and related career resources. Content may change as we improve the service. Vera produces assistance and feedback, not professional advice, academic credit, regulated training, or a guarantee of employment, promotion, income, or a particular result.

2. Accounts

You must provide accurate information, keep your login details confidential, and tell us promptly if you believe your account has been accessed without permission. You are responsible for activity carried out through your account unless it resulted from our failure to apply reasonable security measures.

3. Preview and purchased access

Preview access provides the parts of a lab that we make available without payment. A purchased lab provides access to the complete lab curriculum and the included business-challenge allowance described at checkout. Access is personal, non-transferable, and subject to these terms. We may limit or suspend access to protect the service or enforce these terms.

4. Prices and payment

Prices are shown at checkout in pounds sterling or US dollars. A lab purchase is a one-time payment unless the checkout page clearly states otherwise. Payment is processed by our payment provider. We do not receive or store your full payment card number.

Nothing in these terms removes your statutory rights as a consumer. If you are a UK consumer, you may have a 14-day cancellation right for digital content. By requesting immediate access to digital content, you acknowledge that access may begin during that period and agree that the cancellation right may end once the digital content has been supplied, to the extent permitted by law. Contact us promptly if the service is faulty or does not match its description.

5. Learning work and AI output

You remain responsible for checking work produced with Vera, following the task or quiz requirements, and making your own decisions. AI output may be incomplete, inaccurate, outdated, or unsuitable for a particular legal, medical, financial, employment, or operational decision. Do not rely on it as a substitute for qualified professional advice.

6. Your content

You retain ownership of content you submit. You give Iteretta the limited licence needed to host, display, process, review, back up, and secure that content to provide the service. If you choose to publish a project or certificate evidence, you grant us permission to display that selected content publicly until you withdraw it or the service removes it. You must have the rights and permissions needed to submit any content or data.

7. Our content and intellectual property

Iteretta, Vera, our branding, curriculum, software, text, designs, and other platform materials belong to JEA Operations Ltd or our licensors. We give you a limited, personal, non-exclusive licence to use them for your own learning and career development. You must not copy, resell, scrape, redistribute, train a competing model on, or commercially exploit our materials without written permission.

8. Availability and changes

We aim to keep the service available, but cannot promise uninterrupted or error-free access. We may update, suspend, or discontinue features, including third-party integrations, where reasonably necessary. If a material change affects a paid service, we will take reasonable steps to notify affected users.

9. Suspension and termination

We may suspend or close an account where necessary to prevent harm, investigate security issues, address unlawful or abusive use, or enforce these terms. Where appropriate, we will give notice and an opportunity to resolve the issue. Provisions concerning payment, intellectual property, confidentiality, liability, and disputes continue after termination.

10. Liability

We do not exclude or limit liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud, or your statutory consumer rights. Subject to that, we are not responsible for indirect losses, loss of opportunity, or decisions made solely from AI output. Our liability for a paid service is limited to the amount you paid for the affected service during the relevant period, unless the law requires otherwise.

11. Law and contact

These terms are governed by the law of England and Wales. If you are a consumer, you may also benefit from mandatory protections in the part of the UK where you live. Contact us at hello@trymaze.com with questions, complaints, or notices.