Marketing
Technology
A campaign is generating leads, but records are arriving late, consent is unclear, and sales cannot see what happened next. Connect the lifecycle flow before adding another campaign.
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About this lab
Good MarTech operations make growth easier to understand and run.
MarTech operations is the practical work behind connected campaigns, useful customer data, and reliable revenue decisions. It connects lifecycle design, CRM processes, campaign systems, measurement, consent, and the handoffs between marketing, sales, and customer teams.
This lab teaches transferable operating skills rather than one platform layout. You learn to map journeys, define data ownership, improve routing, choose meaningful measures, and document decisions so other teams can act on them.
Your first brief starts with a campaign handoff where lead records arrive late, consent is unclear, and sales cannot tell what happened next. You map the lifecycle, clarify ownership, and design the measures and controls needed to improve it.
What you will produce: Lifecycle briefs, CRM operating documentation, routing and data-quality controls, measurement plans, attribution recommendations, and revenue handoff designs.
The curriculum
Build work you can explain
Move from operating foundations to measurable lifecycle systems. Each phase turns a decision into evidence you can explain, test, and improve. Preview the opening phase, then unlock the complete lab when you purchase access.
Self-paced: typical completion varies by lab and starting point. See the study commitment below for the expected range.
Possible directions
Where this can lead
The lab helps you build evidence for MarTech operations and revenue roles. It does not guarantee a job.
Example employers for these skills
Examples of organisations where related skills may be relevant. No employer endorsement is implied.
Skills you'll gain
Real tools, real skills.
You learn by doing, not watching. Every skill comes from completing practical module work and business challenges with the tools employers use.
Core skills
Tools you'll use
Salary ranges
What these roles actually pay.
Based on Glassdoor, LinkedIn, and Indeed data for 2025-2026. Ranges vary by location, experience, and company size.
Marketing Operations Specialist
UK
£29k-£50k
US
$55k-$90k
Marketing Operations Analyst
UK
£30k-£55k
US
$60k-$95k
Marketing Automation Specialist
UK
£32k-£55k
US
$60k-$100k
Revenue Operations Analyst
UK
£35k-£60k
US
$65k-$105k
Who this lab is for
You do not need to have used every CRM or marketing platform. You need curiosity about how work, data, and decisions connect.
Marketing and campaign professionals
Turn campaign activity into repeatable processes, cleaner data, and measurable customer journeys.
Operations and revenue teams
Make systems, ownership, handoffs, and reporting easier for teams to inspect and improve.
Analysts and career transitioners
Build practical evidence in CRM operations, lifecycle measurement, and cross-functional decision-making.
Roles this work can support
How our learners build their portfolios
Whether starting out, changing careers, or moving up.
Amara K.
Operations Lead
Priya M.
Product Manager
Daniel F.
Systems Analyst
Marcus W.
Technical PM
Nadia H.
Business Analyst
James R.
Technical Lead
Fatima A.
Solutions Architect
Chen L.
Founding Engineer
Samuel T.
AI Ops Specialist
Lisa K.
Platform Engineer
Grace N.
Compliance Manager
Hassan M.
Risk Analyst
What's included
Everything you need to finish.
Vera feedback on every submission
AI-powered review with specific, actionable notes
Up to 5 Vera reviews per submission
Use focused feedback to strengthen your work
Reviewed MarTech operations deliverables
Stack builds, platform configurations, integration contracts, automation workflows, AI experience designs, and rollout roadmaps
One verifiable certificate per paid lab
Issued after the business-challenge defense passes
Lifetime access
Revisit materials and business challenges anytime
Level
No coding required
Duration
10–11 weeks (5 hours per week)
Who this is for
- Marketing and campaign professionals
- Revenue and operations teams
- Analysts moving into MarTech operations
Free to preview. Purchase the lab for complete access and more business challenges.
Get started
Ready to build?
Create your account to explore the opening curriculum and begin your first module. No credit card required.
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